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★ America's first & only rock & bourbon

rock your bourbon.

The award-winning bottled Old Fashioned, built behind the bar by professional bartenders. High rye bourbon, fig, birch, honey & bitters — ready to pour.

★ Award-Winning🥃 Bartender-Crafted📦 Ships to Your Door
Up N Down Rock & Bourbon bottle
KING OF THE OLD FASHIONED SIP IT NEAT POUR IT OVER A BIG ROCK AMERICA'S FIRST ROCK & BOURBON EMBRACE THE UPS AND DOWNS KING OF THE OLD FASHIONED SIP IT NEAT POUR IT OVER A BIG ROCK AMERICA'S FIRST ROCK & BOURBON EMBRACE THE UPS AND DOWNS

The Lineup

three bottles. three personalities.

Every bottle is a barrel-born Old Fashioned — no mixing, no bitters bottle, no muddler. Chill it, pour it, rock it.

original rock & bourbon bottle

original rock & bourbon

FIG · BIRCH · HONEY · BITTERS

The one that started it all. The best single-pour Old Fashioned in the game — balanced between angelic and devilish.

$39.99

750ml · 80 proof

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SEASONAL DROP

pumpkin mash

ROASTED PUMPKIN · CLOVE · NUTMEG · CINNAMON

Fall in a glass. Roasted pumpkin meets barrel spice — released once a year, gone every year.

$43.99

750ml · limited run

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100 PROOF

colonel's cut

FIG + SPICES · STRAIGHT BOURBON · 100 PROOF

Not for the faint of heart. The Colonel's legendary barrel recipe, bottled at full strength for the bourbon faithful.

$44.99

750ml · 100 proof

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stock the bar — 6-packs

Six bottles of your favorite. For the home bar that never runs dry — or the best gift you'll give all year.

Original 6-Pack

$233.99

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Pumpkin Mash 6-Pack

$244.99

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Colonel's Cut 6-Pack

$269.94

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Don't take our word for it

award-winning. bar-tested. sold out four times.

Award-Winning Recipe

First of Its Kind

officially America's first Rock & Bourbon under TTB guidelines

Sold-Out Batches

waitlists formed the moment the first bottles hit the counter.

The best bottled Old Fashioned I've ever had. Period.

Verified Buyer, CT

We can't keep it on the shelf. Customers ask for it by name.

Retail Partner

Pour it over one big rock and get out of its way.

Bartender, Hartford

The Story

the old fashioned that survived everything.

Up N Down Rock & Bourbon bottle on a wood board with ice, orange and a poured Old Fashioned

2017

Behind the Bar

Award-winning bartender Justin Morales barrel-ages a fig & birch Old Fashioned. It becomes the bar's legend: The Colonel's Old Fashioned.

2020

The Bars Close

The pandemic shuts Connecticut down. Justin bottles the recipe for takeout. Every batch sells out. Waitlists form.

2021

A New Category

Partnered with Central Connecticut Distillers, the recipe is scaled — and officially recognized as America's first Rock & Bourbon.

Now

On the Rise

Poured in bars, stocked on shelves across Connecticut, and expanding into new states. The ups made the downs worth it.

Read the Full Story →

How to Drink It

zero effort. maximum pour.

Up N Down Rock & Bourbon bottle beside an Old Fashioned on the rocks with orange and cherry
🥃

neat

Straight from the bottle at room temp. Everything's already in there — fig, birch, honey, bitters, balance.

🧊

over a big rock

One large cube, orange peel if you're fancy. The classic Old Fashioned serve in ten seconds flat.

🍸

as the base

Smoked, spritzed, or shaken — it's a cocktail head start. Grab our recipes and rock your own riff.

Find It Near You

on shelves & behind bars across connecticut.

Search by town to find the nearest bottle — or skip the trip and have it shipped straight to your door.

📍

Interactive Store Locator — CT retail + on-premise locations

The Hospitality Club

first pour privileges.

Early access to seasonal drops, members-only cocktail recipes, event invites — and 10% off your first bottle.

★ Early drop access · ★ 10% off first order · ★ Recipes & events