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★ America's first & only rock & bourbon

rock your bourbon.

The award-winning bottled Old Fashioned, built behind the bar by professional bartenders. High rye bourbon, fig, birch, honey & bitters — ready to pour.

★ Award-Winning🥃 Bartender-Crafted📦 Ships to Your Door
Up N Down Rock & Bourbon bottle
KING OF THE OLD FASHIONED ★ SIP IT NEAT ★ POUR IT OVER A BIG ROCK ★ AMERICA'S FIRST ROCK & BOURBON ★ EMBRACE THE UPS AND DOWNS ★KING OF THE OLD FASHIONED ★ SIP IT NEAT ★ POUR IT OVER A BIG ROCK ★ AMERICA'S FIRST ROCK & BOURBON ★ EMBRACE THE UPS AND DOWNS ★

The Lineup

three bottles. three personalities.

Every bottle is a barrel-born Old Fashioned — no mixing, no bitters bottle, no muddler. Chill it, pour it, rock it.

original rock & bourbon bottle

original rock & bourbon

FIG · BIRCH · HONEY · BITTERS

The one that started it all. The best single-pour Old Fashioned in the game — balanced between angelic and devilish.

$39.99

750ml · 80 proof

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SEASONAL DROP

pumpkin mash

ROASTED PUMPKIN · CLOVE · NUTMEG · CINNAMON

Fall in a glass. Roasted pumpkin meets barrel spice — released once a year, gone every year.

$43.99

750ml · limited run

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100 PROOF

colonel's cut

FIG + SPICES · STRAIGHT BOURBON · 100 PROOF

Not for the faint of heart. The Colonel's legendary barrel recipe, bottled at full strength for the bourbon faithful.

$44.99

750ml · 100 proof

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stock the bar — 6-packs

Six bottles of your favorite. For the home bar that never runs dry — or the best gift you'll give all year.

Original 6-Pack

$233.99

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Pumpkin Mash 6-Pack

$244.99

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Colonel's Cut 6-Pack

$269.94

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Don't take our word for it

award-winning. bar-tested. sold out four times.

Award-Winning Recipe

First of Its Kind

officially America's first Rock & Bourbon under TTB guidelines

Sold-Out Batches

waitlists formed the moment the first bottles hit the counter.

“The best bottled Old Fashioned I've ever had. Period.”

— Verified Buyer, CT

“We can't keep it on the shelf. Customers ask for it by name.”

— Retail Partner

“Pour it over one big rock and get out of its way.”

— Bartender, Hartford

The Story

the old fashioned that survived everything.

Up N Down Rock & Bourbon bottle on a wood board with ice, orange and a poured Old Fashioned

2017

Behind the Bar

Award-winning bartender Justin Morales barrel-ages a fig & birch Old Fashioned. It becomes the bar's legend: The Colonel's Old Fashioned.

2020

The Bars Close

The pandemic shuts Connecticut down. Justin bottles the recipe for takeout. Every batch sells out. Waitlists form.

2021

A New Category

Partnered with Central Connecticut Distillers, the recipe is scaled — and officially recognized as America's first Rock & Bourbon.

Now

On the Rise

Poured in bars, stocked on shelves across Connecticut, and expanding into new states. The ups made the downs worth it.

Read the Full Story →

How to Drink It

zero effort. maximum pour.

Up N Down Rock & Bourbon bottle beside an Old Fashioned on the rocks with orange and cherry
🥃

neat

Straight from the bottle at room temp. Everything's already in there — fig, birch, honey, bitters, balance.

🧊

over a big rock

One large cube, orange peel if you're fancy. The classic Old Fashioned serve in ten seconds flat.

🍸

as the base

Smoked, spritzed, or shaken — it's a cocktail head start. Grab our recipes and rock your own riff.

Find It Near You

on shelves & behind bars across connecticut.

Search by town to find the nearest bottle — or skip the trip and have it shipped straight to your door.

📍

Interactive Store Locator — CT retail + on-premise locations

The Hospitality Club

first pour privileges.

Early access to seasonal drops, members-only cocktail recipes, event invites — and 10% off your first bottle.

★ Early drop access · ★ 10% off first order · ★ Recipes & events